Why Flash Video?

Until recently, web video has been comprised of competing players, technologies, standards, codecs, and playback quality. There were no standard tool sets for creating interactivity, navigation control, and combinations of video with other rich media content. Most video playback software are not preinstalled on most visitors’ systems, so many visitors must pause to download a plug-in or application before they can view video. This is especially true for platforms such as Quicktime and Real, which are not natively installed on the vast majority of desktops.

Unlike many other video formats for the Web, Flash video offers technological benefits for creating immersive, rich experiences fusing video together with data, graphics, sound, and interactive control. What's more, Flash video enables you to easily put video on a web page in a format that almost anyone can view, indeed, Flash video is now the most widely viewed video format on the Web.

The new On2 VP6 codec provides superior-looking video at smaller file sizes allowing you to deliver more content less expensively. Another advantage ofthe Adobe Flash FLV format is that is was designed specifically for web sites including video within a web page.

Key Advantages of the Flash video format:

• Excellent quality / file size ratio
• Embeds seamlessly into any web page
• Website users are not requried to do anything, the video just plays
• Preferred by most web designers.